Creating authentic images of your family is my joy!

The other day I was sitting at Starbucks, sipping my Peppermint White Chocolate Mocha as I enjoy this time of year. While sitting there, it occurred to me that the cups haven’t had drink orders written on them in quite some time. We now have printed stickers with our order. I commented to my husband that I was nostalgic for the hand written order – it felt like a more personal touch. He responded that this printed sticker was likely more efficient – both faster and more accurate. True.

But does this, and all other corporate pushes for perfection come at the cost of a personal approach that appeals to customers? I think is some cases it does. Our roofer recently switched customer service models and now only allows for text messaging instead of a phone call. There’s also little chance for human interaction at self-checkout or ATMs. So, while these conveniences come at a benefit of saving time, or keeping better records, it also comes at a cost. The personal connection and true feeling of customer service is lost.